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The NY Times has an interesting article today about games being used to market books. I checked out one of the games mentioned -- man, the author put a fair chunk of change into his game. Based on what I've seen of book trailers on YouTube, I was expecting it to look cheesy. But the look and feel is...
This is an excellent blog post. This whole area of social marketing - which I think the games are -... read more
on Games as Book Marketing